Matrixlabs
Old Money, Meet Decentralised Finance.
Matrixswap underwent a radical transformation to become Matrixlabs, a cross-chain DeFi powerhouse built for the future of finance. Leading the strategic rebrand, we overhauled the market positioning, brand identity, logo, website, app UI, and social media presence while crafting high-impact motion graphics and marketing campaigns.
The result? A futuristic, high-performance brand that breaks free from traditional finance, making decentralisation seamless and accessible. This rebrand positioned Matrixlabs as a leader in cross-chain DeFi, reinforcing its presence in an industry craving innovation. This transformation isn’t just about a new name or a new logo—it’s about breaking free from outdated systems and building the financial future we deserve. Matrixlabs is the ultimate gateway to decentralised finance. Welcome to the new era. Welcome to Matrixlabs.
Matrixlabs
Old Money, Meet Decentralised Finance.
Matrixswap underwent a radical transformation to become Matrixlabs, a cross-chain DeFi powerhouse built for the future of finance. Leading the strategic rebrand, I overhauled the market positioning, brand identity, logo, website, app UI, and social media presence while crafting high-impact motion graphics and marketing campaigns.
The result? A futuristic, high-performance brand that breaks free from traditional finance, making decentralisation seamless and accessible. This rebrand positioned Matrixlabs as a leader in cross-chain DeFi, reinforcing its presence in an industry craving innovation. This transformation isn’t just about a new name or a new logo—it’s about breaking free from outdated systems and building the financial future we deserve. Matrixlabs is the ultimate gateway to decentralised finance. Welcome to the new era. Welcome to Matrixlabs.
Project Matrixlabs
TL;DR Case Study
We partnered with BLMSwap to redefine their brand identity, digital presence, and product ecosystem, positioning them as a standout in the competitive DeFi space. Alongside a bold visual language emphasizing trust and fluidity, we developed their first-ever mobile app, featuring streamlined KYC onboarding, real-time dashboards, wallet and asset management, and seamless cross-chain swaps. These enhancements created an intuitive and cohesive user experience while ensuring scalability for future innovations like NFT integration and staking. By bridging technical sophistication with user trust, BLMSwap is now well-equipped to lead the decentralized exchange market with a stronger, more accessible, and future-ready platform.
Matrixswap underwent a radical transformation to become Matrixlabs, a cross-chain DeFi powerhouse built for the future of finance. Leading the strategic rebrand, I overhauled the market positioning, brand identity, logo, website, app UI, and social media presence while crafting high-impact motion graphics and marketing campaigns. The result? A futuristic, high-performance brand that breaks free from traditional finance, making decentralization seamless and accessible. This rebrand positioned Matrixlabs as a leader in cross-chain DeFi, reinforcing its presence in an industry craving innovation.
This transformation isn’t just about a new name or a new logo—it’s about breaking free from outdated systems and building the financial future we deserve. Matrixlabs is the ultimate gateway to decentralised finance.
Welcome to the new era. Welcome to Matrixlabs.
Breaking the System. Defying the Ordinary.
Matrixlabs isn’t just another DeFi protocol—it’s a bold departure from outdated financial systems. Designed to remove barriers and unify blockchain ecosystems, Matrixlabs empowers users to trade, swap, and earn across chains effortlessly. The mission was clear: redefine decentralized trading with a sleek, high-tech brand that speaks to the next generation of investors, traders, and DeFi enthusiasts.
To achieve this, I led a comprehensive rebrand—from logo redesign to UI/UX overhauls, brand positioning, and high-impact marketing—ensuring Matrixlabs stood out in an oversaturated market. The brand needed a distinct voice, cutting-edge visuals, and an identity that challenged traditional finance while embracing the limitless potential of DeFi.
From Overlooked to Outstanding in a Saturated Market
Before Matrixlabs, Matrixswap lacked cohesion, clarity, and market positioning. The original identity failed to communicate its unique cross-chain capabilities, blending into the sea of generic DeFi projects. Challenges included:-
Confusing Market Positioning: The brand lacked a clear identity and differentiation in the DeFi space.
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Weak Visual Identity: The design failed to reflect the futuristic, high-tech nature of the project.
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Disjointed User Experience: The website and app UI were inconsistent, making onboarding difficult.
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Minimal Brand Awareness: Marketing lacked impact, and messaging didn’t resonate with DeFi traders.
Our task? Transform the brand from the ground up—crafting a cohesive identity, seamless UI, and a marketing strategy that truly resonates.
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Rebuild Matrixlabs for the Future of DeFi
Strategy & Rebranding
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Transitioned Matrixswap → Matrixlabs, reinforcing its cross-chain and futuristic identity.
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Developed a strong market positioning centered around breaking financial boundaries and empowering users.
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Crafted a bold, high-tech brand voice that defies tradition and embraces innovation.
Logo & Brand Identity
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Designed a futuristic logo with sleek typography that embodies DeFi’s limitless potential.
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Introduced Matrix-style visuals, neon cyberpunk aesthetics, and glitch effects for a high-tech feel.
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Established a unified brand system with a distinctive green and black color scheme, symbolizing growth and decentralization.
Logo & Brand Identity
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Designed a futuristic logo with sleek typography that embodies DeFi’s limitless potential.
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Introduced Matrix-style visuals, neon cyberpunk aesthetics, and glitch effects for a high-tech feel.
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Established a unified brand system with a distinctive green and black color scheme, symbolizing growth and decentralization.
Graphic Design & Motion Graphics
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Created high-impact billboard campaigns, digital signage, and product visuals that disrupt the norm.
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Developed cinematic motion graphics to communicate the Matrixlabs ecosystem, cross-chain trading, and DeFi advantages.
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Designed futuristic, hacker-style typography and animated effects that elevate the brand’s presence.
Social Media & Copywriting
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Social Media & Copywriting
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Launched bold, aggressive marketing campaigns that embrace the rebellious, anti-traditional finance ethos.
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Developed sharp, punchy copy that communicates freedom, financial sovereignty, and DeFi dominance.
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Implemented a highly engaging social strategy, leading to increased community growth and brand recognition.
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From Generic DeFi to a Bold, Disruptive Force
The transformation of Matrixlabs into a highly recognisable, dominant player in the DeFi space was undeniable. Our work resulted in:-
A Clear Market Identity: Matrixlabs is now recognised as a leader in cross-chain DeFi, setting itself apart from competitors.
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Stronger User Engagement: A streamlined UI and bold brand presence increased user activity across platforms.
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Surge in Brand Awareness: High-impact motion graphics, striking billboards, and viral campaigns captured attention across DeFi communities.
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Seamless Cross-Chain Experience: The revamped app and website simplify trading, bridging the gap between chains effortlessly.
Matrixlabs is no longer just a DeFi project—it’s a movement. A revolution in decentralized trading, pushing boundaries, and challenging the status quo.
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Own the Markets
A cutting-edge platform built for seamless cross-chain trading, designed to reflect Matrixlabs’ bold and futuristic identity. The app delivers a streamlined experience for swapping, bridging, and staking, ensuring users can navigate DeFi effortlessly. Every interface element is crafted to enhance usability while reinforcing the brand’s innovative vision.
Escape the Old. Step into the Future!
"BuiltDiffrnt completely transformed Matrixlabs, giving us a bold identity and a seamless user experience. Their innovative approach to branding, UI/UX, and marketing made a huge impact. They don’t just design—they create market leaders!”
– Ryan Jie. Founder, Matrixlabs
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