Project Krispyhouse

Real Estate

Tech Services

Krispyhouse embarked on a transformative journey to redefine the property rental experience, combining innovative technology with a user-first approach. Tasked with rebranding and reshaping their platform, we led a multidisciplinary effort that spanned strategy, app and product design, branding, motion graphics, and social media marketing.

The result? A seamless, visually striking platform that simplifies the rental process, bridges the gap between renters, agents, and landlords, and drives engagement at every touchpoint. This transformation not only elevated Krispyhouse’s reputation but also secured £1.3 million in investment from Vala Capital, with over 1M+ app downloads solidifying its position as a leader in the rental market.

Swipe, Chat, Move In.

Krispyhouse

Strategy

Branding

Web & App

Social

Services:

TL;DR Case Study
We partnered with BLMSwap to redefine their brand identity, digital presence, and product ecosystem, positioning them as a standout in the competitive DeFi space. Alongside a bold visual language emphasizing trust and fluidity, we developed their first-ever mobile app, featuring streamlined KYC onboarding, real-time dashboards, wallet and asset management, and seamless cross-chain swaps. These enhancements created an intuitive and cohesive user experience while ensuring scalability for future innovations like NFT integration and staking. By bridging technical sophistication with user trust, BLMSwap is now well-equipped to lead the decentralized exchange market with a stronger, more accessible, and future-ready platform.

Technical:

Figma

Webflow

Illustrator

Photoshop

After Effects

Premier Pro

Slack

Services:

TL;DR Case Study
We partnered with BLMSwap to redefine their brand identity, digital presence, and product ecosystem, positioning them as a standout in the competitive DeFi space. Alongside a bold visual language emphasizing trust and fluidity, we developed their first-ever mobile app, featuring streamlined KYC onboarding, real-time dashboards, wallet and asset management, and seamless cross-chain swaps. These enhancements created an intuitive and cohesive user experience while ensuring scalability for future innovations like NFT integration and staking. By bridging technical sophistication with user trust, BLMSwap is now well-equipped to lead the decentralized exchange market with a stronger, more accessible, and future-ready platform.

Technical:

Figma

Webflow

Illustrator

Photoshop

After Effects

Premier Pro

Slack

Krispyhouse

Swipe, Chat, Move In.

Krispyhouse embarked on a transformative journey to redefine the property rental experience, combining innovative technology with a user-first approach. Tasked with rebranding and reshaping their platform, we led a multidisciplinary effort that spanned strategy, app and product design, branding, motion graphics, and social media marketing.

The result? A seamless, visually striking platform that simplifies the rental process, bridges the gap between renters, agents, and landlords, and drives engagement at every touchpoint. This transformation not only elevated Krispyhouse’s reputation but also secured £1.3 million in investment from Vala Capital, with over 1M+ app downloads solidifying its position as a leader in the rental market.

Real Estate

Tech Services

Strategy

Branding

Web & App

Social

Live Site

Krispyhouse

Swipe, Chat, Move In.

Krispyhouse embarked on a transformative journey to redefine the property rental experience, combining innovative technology with a user-first approach. Tasked with rebranding and reshaping their platform, we led a multidisciplinary effort that spanned strategy, app and product design, branding, motion graphics, and social media marketing.

The result? A seamless, visually striking platform that simplifies the rental process, bridges the gap between renters, agents, and landlords, and drives engagement at every touchpoint. This transformation not only elevated Krispyhouse’s reputation but also secured £1.3 million in investment from Vala Capital, with over 1M+ app downloads solidifying its position as a leader in the rental market.

Real Estate

Tech Services

Strategy

Branding

Web & App

Social

Live Site

Real Estate / Tech Services

Deliverables:

Strategy

Branding

Web & App Design

Product Development

Digital/Social Marketing

Graphic Design

Motion Graphics

Technical:

Figma

Webflow

Illustrator

Photoshop

After Effects

Premier Pro

Slack

London, United Kingdom

2024

Team:

Founder | Armin Mazrouei

Marketing | Eisa Fardan

Launch project

Exchange app

Whitepaper

Project Krispyhouse

TL;DR Case Study
We partnered with BLMSwap to redefine their brand identity, digital presence, and product ecosystem, positioning them as a standout in the competitive DeFi space. Alongside a bold visual language emphasizing trust and fluidity, we developed their first-ever mobile app, featuring streamlined KYC onboarding, real-time dashboards, wallet and asset management, and seamless cross-chain swaps. These enhancements created an intuitive and cohesive user experience while ensuring scalability for future innovations like NFT integration and staking. By bridging technical sophistication with user trust, BLMSwap is now well-equipped to lead the decentralized exchange market with a stronger, more accessible, and future-ready platform.

Krispyhouse embarked on a transformative journey to redefine the property rental experience, combining innovative technology with a user-first approach. Tasked with rebranding and reshaping their platform, I led a multidisciplinary effort that spanned strategy, app and product design, branding, motion graphics, and social media marketing. The result? A seamless, visually striking platform that simplifies the rental process, bridges the gap between renters, agents, and landlords, and drives engagement at every touchpoint. This transformation not only elevated Krispyhouse’s reputation but also secured £1.3 million in investment from Vala Capital, with over 1M+ app downloads solidifying its position as a leader in the rental market.
Reimagining Property Rentals with Technology: A Bold Step Forward

Krispyhouse is more than just a property rental platform—it’s where cutting-edge technology meets the world of real estate. Designed to make finding a home simple, fast, and enjoyable, Krispyhouse fuses the convenience of digital communication with the essentials of property rental. At the heart of its offering is a WhatsApp-like communication system, enabling seamless, real-time interactions between renters, agents, and landlords. This unique feature simplifies the rental process, making it more human and accessible.

I had the honor of leading this transformation, combining strategic insights and innovative tech solutions to deliver a platform that feels intuitive, modern, and powerful. The challenge was to seamlessly integrate advanced technology into a user-friendly experience while establishing a strong brand identity and creating engaging marketing campaigns across digital and physical platforms. Together, we positioned Krispyhouse as a forward-thinking leader at the intersection of technology and property rentals.
The Challenge: A Disjointed Rental Experience

The home rental journey is often overwhelming, fragmented, and filled with inefficiencies. Users struggled with outdated designs, unclear branding, and a lack of cohesive messaging. Krispyhouse needed to bridge the gap between renters, landlords, and agents, providing a platform that was not only visually appealing and easy to navigate but also powered by modern technology. Features like instant communication for seamless interactions brought a tech-driven solution to simplify and streamline the rental process. The brand lacked consistency across its app, marketing materials, and social presence, creating a disjointed experience for its audience.
We Transformed Krispyhouse Into a Tech-Driven Rental Powerhouse

Our multidisciplinary approach covered every touchpoint of the Krispyhouse brand:

Strategy & Rebranding

Conducted a deep dive into user personas, competitor analysis, and brand positioning.

Developed a new brand identity with a bold, approachable tone that resonates with renters, landlords, and agents alike.

App & Product Design

Redesigned the app with an intuitive user interface that simplifies the rental process.

Incorporated modern UI/UX principles to make searching, chatting, and moving into properties seamless.

Integrated visually engaging elements such as interactive maps, streamlined filters, and chat features.

Graphic Design & Motion Graphics

Crafted cohesive billboard campaigns, bus advertisements, and digital out-of-home designs with attention-grabbing headlines and bold visuals.

Delivered high-impact motion graphics to communicate app features and functionality effectively.

Social Media Marketing

Created engaging Instagram posts, leveraging humor, relatability, and bold visuals to drive awareness and downloads.

Used emojis, relatable messaging, and creative layouts to make the brand stand out in a crowded digital space.
Transforming the Rental Experience

With a comprehensive strategy and innovative design, we reshaped Krispyhouse into a market leader that seamlessly connects renters, landlords, and agents.

User Growth: Over 1M+ app downloads after the rebranding campaign, solidifying Krispyhouse as a trusted platform in the rental market.

Investment Secured: Following the rebranding and strategic efforts to build brand awareness, Krispyhouse.com successfully secured a £1.3 million investment from Vala Capital—a significant milestone that highlights the impact of our user-focused approach and innovative design.

Brand Recognition: A consistent visual identity and cohesive messaging across all platforms elevated Krispyhouse’s reputation.

Engagement: Social media impressions increased by 300%, with users engaging more actively with the content.

Revenue Boost: The streamlined user journey led to faster transactions, driving significant revenue growth for agents and landlords.

Krispyhouse is now positioned as a leader in the rental space, offering a platform where users can Search. Find. Connect. effortlessly. This case study exemplifies how a holistic approach to branding, product design, and strategic communication can transform a business.